RESOURCES — Creating the Perfect Sales Page

THE HEADLINE

  • Create curiosity by using one of these tactics in your headline.
    • Make a bold promise
    • Make an outrageous claim
    • Ask a question
THE LEAD
  • Set the stage for your potential buyer with ideas like this.
    • Present a scenario
    • Start a story
    • Ask a few questions

THE STORY

  • Pinpoint the problem by telling a story they will love.
    • Tell your story
    • Tell their story
    • Tell a customer’s story

THE PITCH

  • Share the solution to their problem to win them over.
    • Introduce your product
    • Then explain all the benefits

THE EVIDENCE

  • Present proof that your product will solve their problem.
    • Back up you claims
    • Provide customer testimonials
    • Build your credibility

THE OFFER

  • Outline the “offer” in three simple steps.
    • Explain each piece
    • Build the value
    • Reveal the price

THE CLOSE

  • Seal the deal and give them every reason to act right now.
    • Remove their risk
    • Sweeten the deal
    • Create urgency
    • Strong call-to-action
    • A stern warning

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