KWIK MARKETPLACE — Learn the SEO Page Structure

What Is An H1 Tag?

Let’s assume you know nothing about H1s.

I’ll share a really simple definition with you:

The H1 is an HTML tag that indicates the primary heading on a webpage.

Let’s unpack that.

  • It’s an HTML element, meaning the H1 tag is inside your website’s code.
  • It gets used to markup the main headline, typically the first visible header on a page.

To make the text stand out, the H1 tag is usually displayed larger and more prominently than the rest of the text on your page or post.

The easiest way for you to understand how you would use the Heading 1 tag is to imagine you are writing the outline of a document. 

The main title of your document should be your <h1> and content your Keyword(s).

It should represent the document’s overall topic and be displayed at the beginning as a large font. 

Of course, your website’s pages may need more than one heading. This is where the other heading tags come in.

You will also want to include your keyword(s) in the first 100 words of your articles. And, best in the first sentence. 

What Is An H2 Tag?

Whereas your H1 tag is used for your document’s main heading;

Your main points are wrapped in subheadings known as H2s. 

In other words:

A <h2> tag defines the second-level headings in your webpage.

But, heading tags don’t stop at H2s.

Sub-points below your <h2> tags use <h3> heading tags:

And sub points below <h3> tags use <h4> heading tags.

This sequence can continue all the way through to <h6> tags, which are the least important in the header tag hierarchy. 


It’s quite rare you’ll write content deep enough to need H4, H5, and H6 tags.

(Unless your content is very long and technical, like over 5,000 words).

So let’s wrap up on H2 tags:

H2 subheading tags get used to break up content and make it scannable and easy to read.

H2s are used to highlight important pieces of information and head up subsections on your page.

Where necessary, you can use H3 tags as headings for sub-points beneath your H2s.

In contrast, headers lower in the order (H2 to H6) can be used as often as desired.

They should, though, maintain a logical hierarchy – more on that later.

From a code standpoint, heading tags are used to display text only.

As such, the formatting of headings should be specified in the CSS files to separate format and content.

How To Add H1 To H6 Tags in WordPress

WordPress is the web’s most popular content management system. What makes WordPress so popular is its search engine friendliness and ease of use.

Adding SEO functionality like custom page titles and permalinks, hyperlinks, and optimized images is a breeze in WordPress.

So too is adding heading tags to a Page or Post. There are two primary ways to add heading tags in WordPress; I’ll show you both:

Adding H1 Tags in WordPress via the Editor

The easiest way to add headings is through the editor. If you’re already using the Gutenberg block editor, click the ‘+’ button and select ‘Heading’;

From there, you can choose which heading you want to add.

If you’re still using the classic editor, it’s simple too. 

Just make sure you’re on the visual tab of the editor and navigate to the text style dropdown.

Then simply select ‘Heading 1’ or ‘Heading 2’ …or any other heading you want from the dropdown menu.

Pretty simple!

You'll learn there are many components to create great articles that get high rankings in Google's index and other search engines too. 

Make sure you have at least 1% keywords in your content. So a 2000 words articles would have your keyword(s) in there 20 times. You'll want 6-10 images also included. A good video helps too.